A man pulled into a gas station on the outskirts of town.
As he filled his tank, he remarked to the attendant, "I've just accepted
a job in town. I've never been to this part of the country.
What are people like here?"
"What are people like where you came from?" the attendant asked.
"Not so nice," the man replied.
"In fact, they can be quite rude."
The attendant shook his head. "Well, I'm afraid
you'll find the people in this town to be the
same way."
Just then another car pulled
into the station
"Excuse me," the driver called out. "I'm
just moving to this area. Is it nice here?"
"Was it nice where you came from?" the attendant inquired.
"Oh, yes! I came from a great place. The people were friendly, and I hated to leave."
"Well, you'll find the same to be true in this town."
"Thanks!" yelled the driver as he pulled away.
"So what is this town really like?" asked the first man, now irritated with the
attendant's conflicting reports.
The
attendant just shrugged his shoulders. "It's all a matter of perception.
You'll find things to be just the way you think
they are."
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either
By:
Leo Burnett (1891-1971)